// Revamp and ignite
Discover the Power of branding
Discover how a well-crafted strategy can breathe new life into your business and set you on a path to unparalleled success.
You’ve built something remarkable. Your brand’s potential is boundless, and our branding service is the key to unlocking it. Explore the possibilities and let’s redefine your success together.
Rebranding is the strategic process of revitalising a brand’s identity, including its visuals and messaging.
Why should you rebrand?
There are many times it’s crucial, for example:
- Adaptation: Keeps the brand current in a changing market.
- Competitive Edge: Helps stand out and attract customers.
- Relevance: Ensures the brand stays meaningful to its audience.
- Repositioning: Facilitates shifts in market positioning.
- Improved Messaging: Aligns messaging with goals.
- New Audiences: Attracts untapped demographics.
- Perception Correction: Can repair a damaged brand image.
- Crisis Recovery: Signals a fresh start during crises.
In a dynamic world, rebranding is often essential for ongoing success and resonance.
Rebranding is the strategic process of revitalising a brand’s identity, including its visuals and messaging.
Why should you rebrand?
There are many times it’s crucial, for example:
1. Adaptation: Keeps the brand current in a changing market.
2. Competitive Edge: Helps stand out and attract customers.
3. Relevance: Ensures the brand stays meaningful to its audience.
4. Repositioning: Facilitates shifts in market positioning.
5. Improved Messaging: Aligns messaging with goals.
6. New Audiences: Attracts untapped demographics.
7. Perception Correction: Can repair a damaged brand image.
8. Crisis Recovery: Signals a fresh start during crises.
In a dynamic world, rebranding is often essential for ongoing success and resonance.
The Discovery Stage
At this initial stage, we lay the foundation for your branding project. Our process includes:
★ Defining the Work and Scoping Deliverables:
We work closely with you to understand your goals and objectives for the project, setting clear expectations.
★ Setting up Workflow Plan:
We establish a structured plan, assign tasks to our expert team, and create a collaborative workgroup to streamline the process.
★ Identifying Discovery Groups:
We identify key stakeholders and groups within your organisation who will be involved in the branding process.
★ Discovery 1: Selection Questionnaires:
We gather insights from your team through questionnaires to gain a deep understanding of your brand and its challenges.
★ Discovery 2: Focus Groups:
We conduct focus group sessions to involve your team and key stakeholders in brainstorming and idea generation.
★ Discovery 3: 1-2-1 Interviews:
Our experts conduct one-on-one interviews with key individuals to extract valuable insights.
★ Discovery Report Draft 1 Presentation:
We compile our findings into a preliminary discovery report, which we present for feedback and alignment.
The Innovation Stage
In this stage, we ignite the creative process and start shaping your brand’s future. This can include:
★ Competitor Research:
We analyse your industry’s competitive landscape to identify opportunities for differentiation.
★ Moodboard Creation:
Our designers create moodboards to capture the visual essence and direction of your rebranding.
★ First Draft of Messaging and Content Pillars:
We begin crafting your brand’s messaging and core content pillars.
★ Presentation of Messaging:
We present our initial messaging concepts to ensure they resonate with your organisation’s goals.
★ First Draft of Visual Branding:
Our design team develops the first visual branding concepts that align with the messaging.
★ Presentation of Visual Branding:
We share the initial visual branding drafts to gather feedback and make refinements.
The Delivery Stage
This stage involves refining and delivering the core elements of your rebranding. This can include:
★ Testing 1: Questionnaires:
We test messaging and visual concepts through questionnaires.
★ Testing 1: Focus Groups:
We gather feedback from focus groups to gauge the impact of our rebranding efforts.
★ Testing 2: 1-2-1 Interviews:
Further refinement through one-on-one interviews.
★ Refinements to Messaging and Branding:
We incorporate feedback to fine-tune your messaging and visual branding.
★ Final Draft of Messaging and Visual Branding Presentation:
We present the polished messaging and branding concepts.
★ Package of Visual Branding and Messaging Assets Presentation:
We provide a comprehensive package that includes logos, fonts, brand proposition, and branding documents.
The Analysis Stage
The final stage focuses on measurement and optimisation. This can include:
★ Set Up Campaign Tracking:
We establish tracking mechanisms to monitor the performance of your rebranding campaign.
★ Month 1 Report:
We provide a detailed report on the initial impact and performance of your rebranding.
★ Month 2 Report:
A follow-up report to track progress and make any necessary adjustments.
★ Month 3 Report:
We present a comprehensive analysis of your rebranding campaign’s effectiveness.
// contact us
Are you ready to take your organisation’s branding to the next level? Do you want industry leading insights and innovative progress? Then let’s chat!
Alternatively, book a time slot below at a time that works for you and let’s Zoom!
