small business branding
// branding isn't just about the look of your brand.
A brand is not just your logo, your tagline, your product or your service. All of these things can be expressions of your brand but they are not your brand.
Branding is about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand.
Want to know how your brand compares to your competitors, or where you’re not quite hitting the mark?
// how we create brands to connect you to your customers.
We’ll spend time getting to know you and your audience. We’ll see which other brands they’re interested in. We’ll take your brand values and recommend how you can communicate them to the people that matter.
Once we’ve created a report about your brand position and future, we’ll use this as the basis to create a logo if you need one, steer you on typography, colours, social graphics and most importantly, we’ll help you identify with your customers through tone of voice, communication and connection.
This is presented in a brand guidelines document that will clearly explain how to represent your brand visually and expressively so you can keep referring back to it and get it right every single time.